For agencies and studios
AI is changing how your work gets made and what clients are willing to pay for it. Exactly when billable pressure leaves no room to figure that out.
Innovation loses to billable work
That is not laziness but arithmetic: every hour spent figuring things out is an hour not spent on a client. I spent twelve years building an agency and made that trade-off every week — it nearly always falls the same way.
The result is that at agencies AI mostly stays a story. You can talk about it well with a client, but there is nothing to show. And it is exactly that last part that changes the conversation: from "we can do something with AI too" to "look, this runs".
What I do is take those hours off your hands. I come in temporarily as the one who does figure it out, and deliver something you can show a client or use in your own delivery straight away.
Sound familiar?
Innovation is on the agenda, but loses out to billable work every single week.
Clients bring up AI themselves, and you want to answer with something more concrete than a vision.
You suspect parts of your delivery could be faster, but nobody can look into it without sacrificing hours.
What I do about it
01
Faster, smarter delivery
The steps in your process where hours structurally disappear — from intake and concepting to delivery.
02
A proposition you can show
Instead of an AI story, a working example that opens a conversation with existing clients that actually leads somewhere.
03
Bringing your team along
Hands-on, in your own projects, so it does not stay the enthusiasm of one person.
I spent twelve years building an agency myself (Pixelpillow). I know billable pressure from the inside — including how innovation plans die from it.
Three things that started this way
Proposals, content and finding clients — recognisable from agency work.
From conversation to publication
Content Assistant
Multi-tenant platform that turns spoken conversations and trend data into publication-ready thought leadership. Built for experts and agencies that want to scale without losing their own voice.
content-assistant.nlB2B visitor identification
Revealu
98% of companies leave your site without filling in a form. Revealu matches traffic to company data and shows in real time who is browsing, which pages they read and how warm they are — no cookies, no form. A full alternative to Leadinfo.
revealu.nlMarketplace for clipping marketing
Clipperz
Advertisers post campaigns with source material, clippers see up front what a clip earns per thousand views, and payouts run on verified views.
clipperz-tan.vercel.appWhat it does to your billability
The honest arithmetic, because that is where the decision is made.
- I am the non-billable hours, not your people. Your team stays on client work; I sit on the figuring out.
- One to three days a week, for the length of an engagement — usually two to three months. No annual contract.
- You can stop monthly. If a phase does not produce a working proof of concept, that phase costs you nothing.
- What comes out is yours: the code, the insight, and something to show clients.
When I am not the right person
Three situations where someone else serves you better.
- You need capacity to deliver running client projects. I come to figure out and build what does not exist yet, not to run production.
- You want an AI proposition on paper to take to market. I deliver something that runs; the positioning story is yours to write.
- There is no owner inside the agency. Without someone to cut through, it still gets buried under the week.
made the same trade-off for twelve years →
A working proof of concept — or that phase costs you nothing
And you can stop at any decision point — no obligations
What people ask about this
- Can we bill this on to a client?
- That is up to you. I invoice the agency by the hour; whether you place that with a client as a project or take it as your own investment is your call and changes nothing about the arrangement.
- Do you also work on projects for our clients?
- If the goal is a working proof of concept, that is possible — under the same conditions: a signed quote, a desk and one fixed contact who can make decisions. For regular delivery of client projects I am not the right person.
- What if our team cannot take it over afterwards?
- You decide who picks it up. I can recommend good developers, or help your own people extend it. I stay available if that is needed or wanted, but what I am good at is getting things moving.
in closing
Want to see if this fits?
No sales pitch. One conversation to find out whether there is something worth building — and if there is not, I will say so.
€ 150 per hour · 1 to 3 days a week · you can stop at any time