Iets met AI – Bring your organisation forward with AI
I help you with a no-nonsense, results-focused approach I applied for years at my own agency.
No thick reports, just a practical plan so you can start with confidence and reach your goals.
About me
After nearly 12 years building Pixelpillow, I've specialised in helping companies with AI implementation. And honestly? Every day I see organisations struggling with the same question: where do you start with AI? What are the opportunities? And how do you make sure it goes beyond an experiment and creates real impact?
My approach is no-nonsense and practical. No theoretical frameworks or thick reports that end up in a drawer. I first investigate where the real opportunities lie, validate them with data, and then help you set priorities. In 3–4 weeks you'll have a concrete plan you can act on immediately.
I also write about AI and business. My book "Van idee naar impact" is about how AI is fundamentally changing software development, and what that means for entrepreneurs in 2025. But that's mostly background — my focus is on helping companies that want to do something with AI right now, today.
How I like to work
Transparency matters to me. Here's what you can — and can't — expect from working together.
Don't call me for
An AI Content Expert
I handle the tooling and advise, but I don't write content with ChatGPT myself. Your team is much better at that.
Getting everyone on board
It works best when your team already feels that AI will take them further. That energy is where I can make the biggest difference.
Putting IT on the map
I assume technology and digitalisation are already taken seriously. Then we can get straight to the substance.
Endless reporting
I'd rather work with you than present to you. Reports are part of the job, but I prefer spending my time on things that create direct value.
Building for the boardroom
My focus is on tools and solutions that move the whole organisation forward, not pet projects for one person.
Where I add the most value
Hands-on collaboration
I work alongside your team and contribute directly to solutions. No detached advisor — a working partner.
A practical, no-nonsense approach
No thick reports that end up in a drawer — a concrete plan you can act on immediately.
Focus on impact
I find the biggest opportunities and tackle them first. Results-driven, not hours-driven.
Honest advice
If something won't work, I'll say so. No sales talk, just an open conversation.
Knowledge transfer
I make sure your team can continue independently. No dependency — just making you stronger.
How can I help you?
From an inspiring introduction to intensive guidance — choose the trajectory that fits your organisation.
Inspire AI
Inspiration session · half day
Discover what AI can mean for your organisation. A low-threshold session to explore the possibilities, without a big commitment.
- •2-hour interactive session
- •Concrete examples for your industry
- •No preparation needed
From €600 excl. VAT
More about Inspire AIAccelerate AI
Embedded advisory · 3 months
I work two days a week embedded in your organisation. Hands-on advising and building, with a focus on technology, AI and automation.
- •2 days per week on-site
- •Advice across all areas of AI
- •Directly working on solutions
On request
More about Accelerate AIImplement AI
Full trajectory · 6 months
From analysis to implementation and handover. A structured trajectory that combines quick wins with strategic long-term vision.
- •5 phases from kickstart to handover
- •Concrete AI implementations
- •Training and knowledge retention
Tech aan Tafel
Together with Bouk Vlierhuis I host the podcast Tech aan Tafel. We filter the hypes, tools and trends — and tell you what actually holds up, and what's just noise. No buzzwords, just tech you can use tomorrow.
Iets met AI on Substack
Practical insights on how companies can actually do something with AI — without the hype, with results.
FOUL: Fear Of Usage Limit
Why Claude Code users are getting uncomfortable with usage limits
Stop Re-explaining Yourself to AI
I built an open-source knowledge graph for Claude — and how it compares to Karpathy's viral LLM Wiki
In the vibe-code era the engineer makes the difference
Why vibe coding makes the developer obsolete, but the engineer indispensable
How I sold my digital agency. The honest story of a successful exit.
Thirteen years of building, letting go, and discovering what truly drives me.
From Axure to Artifacts: The Death of Traditional UX
Remember when we spent weeks on wireframes? Those days are gone, and that's okay.
The Vibe-Coder's Guide to Production Performance
From "it works" to "it flies" – optimizing your AI-built project for the real world
FOUL: Fear Of Usage Limit
Why Claude Code users are getting uncomfortable with usage limits
Stop Re-explaining Yourself to AI
I built an open-source knowledge graph for Claude — and how it compares to Karpathy's viral LLM Wiki
In the vibe-code era the engineer makes the difference
Why vibe coding makes the developer obsolete, but the engineer indispensable
How I sold my digital agency. The honest story of a successful exit.
Thirteen years of building, letting go, and discovering what truly drives me.
From Axure to Artifacts: The Death of Traditional UX
Remember when we spent weeks on wireframes? Those days are gone, and that's okay.
The Vibe-Coder's Guide to Production Performance
From "it works" to "it flies" – optimizing your AI-built project for the real world
FOUL: Fear Of Usage Limit
Why Claude Code users are getting uncomfortable with usage limits
Stop Re-explaining Yourself to AI
I built an open-source knowledge graph for Claude — and how it compares to Karpathy's viral LLM Wiki
In the vibe-code era the engineer makes the difference
Why vibe coding makes the developer obsolete, but the engineer indispensable
How I sold my digital agency. The honest story of a successful exit.
Thirteen years of building, letting go, and discovering what truly drives me.
From Axure to Artifacts: The Death of Traditional UX
Remember when we spent weeks on wireframes? Those days are gone, and that's okay.
The Vibe-Coder's Guide to Production Performance
From "it works" to "it flies" – optimizing your AI-built project for the real world
Let's talk about AI in your organisation
Have questions about how AI can help your organisation? Or want to learn more about my approach? Feel free to get in touch. No sales pitch, just a conversation.