The problem
Everyone has opinions about AI. Nobody really has time for it.
AI catalyst – from idea to working proof of concept
Most companies have plenty of ideas about AI, but never get to them alongside the daily operation. I temporarily join your team and build the best ideas into working proof of concepts — so within weeks you decide based on something that actually runs.
AI catalystZwolleI've been logging flight hours with AI since the very early days — well before it was hip.
- 20
- years in tech
- 13
- years an entrepreneur
- 1
- exit made, nov 2024
- 1,450
- hours of ai flight time in 10.5 months
- 5
- anthropic certificates
- Registered partnerClaude Partner Network
- CertifiedAnthropic Claude training
- PodcastTech aan Tafel, with Bouke Vlierhuis
About me
After nearly 12 years building Pixelpillow, I now help organisations as an AI catalyst. Because every day I see the same thing: plenty of ideas about AI, but very little actually gets built. Not for lack of will, but because alongside daily operations it simply never happens. Presentations and plans in abundance — working applications are a different story.
My approach is no-nonsense and practical. I temporarily join your team, pick the ideas with the most potential together with you, and build them into working proof of concepts. Not talking about what AI could do, but showing what it does for you.
I also write about AI and business, including on Substack. I believe so strongly in proof of concepts because building has become so fast and affordable that a working prototype often costs less than an advisory report.
How I like to work
Transparency matters to me. Here's what you can — and can't — expect from working together.
Don't call me for
An AI Content Expert
I handle the tooling and advise, but I don't write content with ChatGPT myself. Your team is much better at that.
Getting everyone on board
It works best when your team already feels that AI will take them further. That energy is where I can make the biggest difference.
Putting IT on the map
I assume technology and digitalisation are already taken seriously. Then we can get straight to the substance.
Endless reporting
I'd rather work with you than present to you. Reports are part of the job, but I prefer spending my time on things that create direct value.
Building for the boardroom
My focus is on tools and solutions that move the whole organisation forward, not pet projects for one person.
Where I add the most value
Hands-on collaboration
I work alongside your team and contribute directly to solutions. No detached advisor — a working partner.
A practical, no-nonsense approach
No thick reports that end up in a drawer — working proof of concepts you can try out immediately.
Focus on impact
I find the biggest opportunities and tackle them first. Results-driven, not hours-driven.
Honest advice
If something won't work, I'll say so. No sales talk, just an open conversation.
Knowledge transfer
I make sure your team can continue independently. No dependency — just making you stronger.
How can I help you?
From an inspiring introduction to a period of intensive building — choose what fits where your organisation stands.
Accelerate AI
AI catalyst · embedded in your team
I join your organisation two days a week as an AI catalyst. Together we pick the most promising ideas, and I build them into working proof of concepts.
- •2 days per week in your team
- •A working proof of concept every few weeks
- •Then decide: build on or stop
- Duration
- usually 3 months · 2 days a week
- Rate
- € 150 per hourexcl. VAT
Implement AI
Full programme · 5 phases
From analysis to implementation and handover. A structured programme that combines quick wins with a long-term strategy.
- •5 phases from kickstart to handover
- •Concrete AI implementations
- •Training and knowledge retention
- Duration
- usually 6 months · 1 day a week
- Rate
- € 150 per hourexcl. VAT
Inspire AI
Inspiration session · 2 hours on site
Discover what AI can mean for your organisation. An easy first step to explore what is possible, without a big commitment.
- •2-hour interactive session
- •Concrete examples for your industry
- •No preparation needed
- Duration
- 2-hour session · one half day
- Rate
- from € 600excl. VAT
workshop
Learn to build it yourself, in one day
Together with Bouke Vlierhuis. Everyone brings one recurring task and builds an automation for it themselves. Six hours, two facilitators, and an online follow-up session four weeks later.
6 hours · 2 facilitators · 5 to 8 participants · € 3,250 excl. VAT
What I have already made
Everything below is a real, working thing — no mockup, no deck. Click and it runs.
What you probably want to know
Four questions that come up in almost every first conversation. Click one and you get the answer I would give you over the phone.
> pick a question above and I'll answer it.
Tech aan Tafeldutch · with guestsPodcast
Tech aan Tafel
Together with Bouke Vlierhuis I host the podcast Tech aan Tafel. We filter the hypes, tools and trends — and tell you what actually holds up, and what's just noise. No buzzwords, just tech you can use tomorrow.
Blog
Iets met AI on Substack
Practical insights on how companies can actually do something with AI — without the hype, with results.
FOUL: Fear Of Usage Limit
Why Claude Code users are getting uncomfortable with usage limits
Stop Re-explaining Yourself to AI
I built an open-source knowledge graph for Claude — and how it compares to Karpathy's viral LLM Wiki
In the vibe-code era the engineer makes the difference
Why vibe coding makes the developer obsolete, but the engineer indispensable
How I sold my digital agency. The honest story of a successful exit.
Thirteen years of building, letting go, and discovering what truly drives me.
From Axure to Artifacts: The Death of Traditional UX
Remember when we spent weeks on wireframes? Those days are gone, and that's okay.
The Vibe-Coder's Guide to Production Performance
From "it works" to "it flies" – optimizing your AI-built project for the real world
FOUL: Fear Of Usage Limit
Why Claude Code users are getting uncomfortable with usage limits
Stop Re-explaining Yourself to AI
I built an open-source knowledge graph for Claude — and how it compares to Karpathy's viral LLM Wiki
In the vibe-code era the engineer makes the difference
Why vibe coding makes the developer obsolete, but the engineer indispensable
How I sold my digital agency. The honest story of a successful exit.
Thirteen years of building, letting go, and discovering what truly drives me.
From Axure to Artifacts: The Death of Traditional UX
Remember when we spent weeks on wireframes? Those days are gone, and that's okay.
The Vibe-Coder's Guide to Production Performance
From "it works" to "it flies" – optimizing your AI-built project for the real world
FOUL: Fear Of Usage Limit
Why Claude Code users are getting uncomfortable with usage limits
Stop Re-explaining Yourself to AI
I built an open-source knowledge graph for Claude — and how it compares to Karpathy's viral LLM Wiki
In the vibe-code era the engineer makes the difference
Why vibe coding makes the developer obsolete, but the engineer indispensable
How I sold my digital agency. The honest story of a successful exit.
Thirteen years of building, letting go, and discovering what truly drives me.
From Axure to Artifacts: The Death of Traditional UX
Remember when we spent weeks on wireframes? Those days are gone, and that's okay.
The Vibe-Coder's Guide to Production Performance
From "it works" to "it flies" – optimizing your AI-built project for the real world
in closing
Let's talk about AI in your organisation
Have questions about how AI can help your organisation? Or want to learn more about my approach? Feel free to get in touch. No sales pitch, just a conversation.