You know you need to do something with AI, but where do you start? I hear that question constantly. And honestly? It's a fair question. Because where are the real opportunities? Where do you make the biggest impact? And how do you make sure it goes beyond an experiment and actually delivers results?
My approach is no-nonsense and practical. No theoretical frameworks or thick reports that end up in a drawer. I work from results, not from hours. And I do what's needed, not what "sounds good".
I'm not an external advisor. I'm an entrepreneur who joins in. Who understands the agency model from the inside. Who combines strategy with direct execution. And who is always looking for waste and optimisation.

A structured approach that combines quick wins with strategic long-term vision.
Month 1-2
Kick-off with you and the team. Analysis of external and internal processes. Spotting waste and opportunities. Exploring and validating first AI applications.
Output:
Month 3-4
Creating an action plan for AI/automation solutions. Working on solutions together with a developer. Adjusting the roadmap based on progress and learnings.
Output:
Month 4-5
Training and handover to the team. Fine-tuning and optimising automations. First evaluation with you and the team to process feedback.
Output:
Month 5
Processing feedback from the evaluation. Second round of automation and optimisation. Monitoring results and impact. Evaluation towards completion.
Output:
Month 6
Final presentation for you and the team. Advice for retention and further development. Handover of documentation and knowledge. Measuring and evaluating KPIs.
Output:
Transparency matters to me. Here's what you can expect from working together.
Optimising current processes with AI. Quick wins that directly impact your margin and efficiency. Results visible within 4–6 weeks.
Thinking about new propositions and revenue models. Strategic choices that make your organisation future-proof. Moving with AI instead of being left behind.
You know exactly where to start. You grow with AI instead of being left behind. Moving forward with confidence.
No advisory reports that end up in a drawer. Tangible improvements that make an impact.
Interviews + employee survey: mapping processes, bottlenecks, and AI adoption phase per team.
Brainstorm based on interview & survey input → prioritised top 5 + Impact/Effort matrix.
A gameplan with timeline per initiative; one masterplan that brings everything together.
Start and end measurement, advice per initiative on which to pursue, plus sessions for buy-in and training.

But an entrepreneur who joins in
From the inside, through years of experience
Not just talking, but doing
Not from hours, but from outcomes
Not what "sounds good", but what makes an impact